If you’re anything like me, your email is still pretty intact all the way back to January, 2012. And after spending the better part of my afternoon cleaning out emails, I’ve taken an interesting walk down memory lane to where my company was one year ago. Not only has it been heartening to see just how far we’ve grown, it’s quite exciting to think about what the new year will bring. Above and beyond all the emails in my inbox, the ones I am most grateful for are those from clients, friends, and members of the community. Without the enthusiastic support and faith in us, we couldn’t have not only survived but grown in 2012. Here’s wishing all of you a prosperous new year and clean inbox!
Our First Stand Alone Civic App
When we were approached by the City of Albuquerque’s Cultural Services Marketing Director about creating an app to promote the celebration of the 100 year birthday celebration of the city, we had no idea it would be the catalyst for a pivot in our company. While APPCityLife continues to create affordable apps to small businesses, the growing demand to provide affordable development and on-the-go deployment of mobile apps for the civic space inspired us to pivot in early 2012. With dozens of apps released or in development, expect to see several new civic clients added to the APPCityLife roster in 2013.
New Vertical: Health Apps
A year ago, an email arrived in my email inbox from a well respected colleague asking for a personal favor to talk with a friend about an app. With all the expected trepidation, I reached out to a gentleman in Northern New Mexico who wanted an app developed based on a book he wrote about accupressure. After several inspiring conversations by phone and numerous emails, Dr. Daniel Mares’ app, Pain Relief in 3 Minutes, was published to the iTunes App Store and has enjoyed steady downloads since its release. Since then, APPCityLife has launched a new vertical of app development specifically focusing on medical apps, especially those empowering women. More are under development for additional clients and expected to publish in 2013.
Opening Up the World of Mobile Transit Apps
In early January, 2012, the IT team for Albuquerque’s transit system approached APPCityLife about a mobile app for tracking live data from the city’s bus system. With a very short deadline looming to publish the app in time for the Mayor of Albuquerque’s announcement about the city’s open data initiative, the development team at APPCityLife worked closely with the city to create the city’s first transit app using live data. It was an honor for our app, ABQ RIDE, to be the flagship app demonstrating the power of partnerships to create useful apps for civic clients. Since the release of our first transit app, we’ve contracted for several additional civic apps, including an almost-ready-to-publish Railrunner Transit app as well as apps for museums, theaters and libraries.
In The Press: Sharing The APPCityLife Story
One of the surprises I found in my inbox for early January was how many wonderful stories were publishing in the press about APPCityLife. You can view a couple of them here:
Apps will be the way small businesses promote themselves in the future, said Lisa Abeyta, founder of AppCityLife in Albuquerque. She was not part of the Coronado event. She launched her company in November 2009 and released city guides for Santa Fe and Albuquerque in 2010. She also created an “anywhere guide” that has been downloaded in 23 countries. It allows others to tailor them to their needs.
Abeyta started the business out of necessity. As a mom chauffeuring kids to various activities, she wanted a one-touch source for community information. Cracking open a laptop seemed silly. The city guides aggregate information in one spot and companies can place their apps inside to push out specials and deals.
She is working with the city of Albuquerque to list any company with a business license in the guide, although firms also can purchase her services to develop an app for their companies.
“You can build an app, but if nobody knows about it, it does no good, so being found ‘locationally’ is huge,” she said. “Most people won’t keep more than 60 apps on their phone. This allows them to keep a bunch of local apps in one place.” Read Full Article
“With three hours to spare before the deadline, a friend phoned Lisa Abeyta to tell her about a contest her new mobile app company should enter. Abeyta leapt to work filling out the application to VentureBeat, a San Francisco-based technology trends website, submitting within 11 minutes of the deadline. Her frantic efforts were rewarded when APPCityLife™ was chosen as one of the top 20 hottest start-ups of 2010, and Abeyta was invited to present at MobileBeat, VentureBeat’s mobile branch.
“We were waiting to present when it hit me that everyone else had assistants who were men, the video people were men, even the judges were men,” Abeyta said in a recent interview with Local iQ, “and I realized I was the only woman in the room.” Abeyta hit the stage and impressed venture capitalists and colleagues with her moxie and her concept. “I went in there knowing that my idea had validity,” she said. Read full article
Here is wishing you and yours a wonderful 2013!