Somewhere in my garage is a shoebox of photos marking some of the important milestones in my life. A pigtailed girl smiling in front of a 1970’s Delta 88 Oldsmobile ready for her first day of school. Another of a young lady bedecked in cap and gown waving from a sea of neat rows in a small high school gym, of a bride, a new mother, and then another of me sending my own daughter off to school on her first day.
Milestones are important, because they create significance for goals reached and are measurable proof of the fruit of our daily efforts. And milestones are just as important in a business, especially startups where the fog of tasks can often obscure significant progress that passes us by as one more thing to take care of before the clock marks off another day on our corporate calendar.
And so today I am taking a moment to savor yet another milestone I’ve reached since founding APPCityLife. Yesterday, on August 16, 2011, we launched our first Small Business App in the Apple App Store. When we launched our Beta Program back in May, we knew there was a need for small businesses to be able to affordably create their own footprint in the mobile arena, and the response since then has confirmed our belief. And as we launch our first app, an event app for TEDxABQ, we are very proud of the quality mobile presence we’re able to provide to small businesses not only in our launch city of Albuquerque, New Mexico, but all over. We will soon open our app development services to businesses everywhere, and thanks to meeting this milestone, we’re more ready than ever.
Now there are a multitude of other companies and one-off developers creating apps for businesses, so it might be easy to misconstrue the launch of a single app in the app store as a ripple in the ocean. But we’ve done a lot more than that. We’ve create a local eco-system where businesses can market their app to geo-located users and send out targeted promotions not only through their own app but eventually through an entire ecosystem of apps, including our own free city guide app, APPCityLife. We’ve developed a system of support far beyond the app we build for our clients, as well, including such creative marketing tools as QR codes with analytics to promote the app on websites, social media sites, table-toppers and flyers.
We’re not just another app developer, and we refuse to create templated cookie-cutter apps that all look alike and have the same features. We know that each app needs to be as unique as the businesses we serve, and so we’ve spent a great deal of time planning, designing and implementing processes that allow us to provide an entire mobile marketing ecosystem for each client, from customizable apps to customer service which allows businesses to implement app updates and instant promotions from a simple email.